5 Best Email Marketing Apps For Shopify According To Pros

Struggling to narrow down all the options to only the best email marketing apps for Shopify?

You’re hardly alone.

Debates rage in forums and on social media. Each of the top 5 has passionate fans.

But email marketing apps are not alike. They all say “email marketing” on the label, but there is a vast gap between what the worst one and the best one can do.

This guide focuses on the key features, pricing, and usability of the top-rated email marketing tools for Shopify. We’ve tried to demonstrate how they stack up. Hopefully, when you’re done, the best app for you will be clear.

 

Best Email Marketing Apps For Shopify

Here is a quick summary of the best apps for email marketing, in order of preference. You will find more detailed reviews of each app below.

1. Omnisend
2. Klaviyo
3. Shopify Email
4. ActiveCampaign
5. SmartrMail

When you start to explore the very crowded Shopify app store, you quickly realize it’s going to be a struggle to go through all the different email marketing apps.

Each product promises to skyrocket your store’s success, but the truth is that not all of them are going to work for you. These 5 are the apps that do deliver on their promises and that offer the best value for money.

Omnisend is our favorite email marketing app overall. It contains a number of advanced features such as omnichannel automation and personalized email templates. Most importantly, it is available for a very good price.

Klaviyo has a reputation for being an all-in-one email marketing tool. It uses intelligent marketing automation tools and powerful segmentation to help enhance your marketing campaigns.

It is the most powerful email marketing app for Shopify. The reason Klaviyo is at number two and not number one is the high price. Omnisend is a better value for money, but Klaviyo is a close second.

Shopify Email is a good choice if you don’t need as many features and value simplicity. It has a user-friendly interface and will integrate seamlessly with your Shopify store. If you are new to email marketing, this tool can really make it an easy transition for you.

 

#1 Omnisend: Best Email Marketing App Overall

Price: Free plan available, paid plans start from $16/month

Specifications

• Personalized, omnichannel automation
• Advanced email marketing features
• Smart audience segmentation based on user data

Pros

• Comprehensive marketing automation tools
• Drag & drop email builder
• Discount codes and multi-channel features

Cons

• More advanced features can be difficult to set up
• Pricing for larger businesses can be excessive

Omnisend excels in e-commerce marketing automation. Its features include:

• User-friendly interface
• Drag & drop email builder
• Emails that are “shoppable”
• Dynamic discount code design
• Multi-channel capabilities, including SMS marketing

These features can help to streamline your email marketing efforts.

But, where this product really stands out from the rest is in terms of pricing. It has a free plan for beginners and paid plans starting from a very affordable $16/month. Basically, this is a steal considering the features that you get.

Their customer service gets a lot of very positive reviews, with a dedicated Customer Success Manager to provide you with personalized support. You just won’t find better service and features in any product at this price.

Rating: Price: 5/5 Features: 5/5 Ease of use: 4.5/5 Customer support: 5/5

 

#2 Klaviyo: The All-In-One Email Marketing Powerhouse

Klaviyo is one of the leaders in email marketing. It provides a lot of the most popular email marketing tools and presents it in an all-in-one platform that blends seamlessly with your other tools. By making it easy to create targeted and personalized emails, you should see a boost in performance and ROI.

The automation workflow, or as Klaviyo likes to call it, flows, is where this program really excels. It enables you to:

• Create personalized and automated emails, SMS, and push notifications
• Save time and attract more eager shoppers
• Utilize powerful market segmentation
• Improve your overall marketing strategy results

In terms of pricing, here is what you are looking at:

• CDP plans start at $500/month for 100k profiles
• Free plan with no monthly fee
• Email and SMS plans start at $20 per month and $35 per month respectively

Specifications

• The most advanced intelligent marketing automation tools
• Personalized email, SMS messages, and mobile push capabilities
• Seamless integrations to unify all of your data

Pros

• Comprehensive automation workflows
• Powerful segmentation for personalized emails
• Detailed customer insights

Cons

• Pricing may be too high for smaller businesses
• The number of advanced features may be too much for beginners

Bottom Line: The pricing may be a little high, but the reviews seem to suggest that it is worth it.

Rating: Price: 3/5 Features: 5/5 Ease of use: 4/5 Customer support: 4.5/5

 

#3 Shopify Email: Best For Simplicity

The Shopify email app is simple and sells for the best possible price: it is completely free!

Specifications

• Highly customizable emails
• Seamless integration with Shopify stores, themes, and apps
• Smooth and efficient operations
• Easy management of e-commerce efforts
• Achieve sales goals
• Automated workflows

Pros

• User-friendly interface
• Direct link to products or website
• Affordable pricing plans

Cons

• Limited analytics and features on a detailed basis
• Some users have reported issues with the delivery of emails

Shopify Email functions as a reliable part of an online business. Its flawless integration with any Shopify store, along with its intuitive interface makes setting up your site easier. It has a reputation for being one of the easiest tools for the creation and tracking of email campaigns without leaving the Shopify platform.

By making it easy and affordable to send targeted emails to specific segments, you will see an immediate growth in your sales. This program is also known for its ease of integration with Shopify. It won’t crash your site or slow it down, resulting in lost sales.

There are some limitations, like the lack of in-depth analytics and features, but its free price makes it a solid starting point for new email marketers.

Rating: Price: 5/5 Features: 3.5/5 Ease of use: 4.5/5 Customer support: 4/5

 

#4 ActiveCampaign: Advanced Automation And CRM At Your Fingertips

Price: Based on the number of contacts. Light plan starts at $15/month.

Specifications

• Advanced automation options
• CRM capabilities
• Dynamic segments and conditional email content

Pros

• Advanced automation and CRM capabilities
• Seamless integrations with top platforms
• Real-time data syncing

Cons

• Steep learning curve to fully utilize advanced features
• Larger businesses may find it expensive

ActiveCampaign is a tool that can help Shopify store owners with many different email actions. Its features include:

• Welcome emails to new subscribers
• Automatic emails to potential customers who abandon their carts
• A comprehensive suite of marketing automation
• Seamless integration for real-time data syncing
• Smarter email marketing
• Enhanced customer shopping notifications
• Increased sales

One feature that a lot of users appreciate is the dynamic segments feature. This allows users to create segments to achieve highly personalized marketing communications. All these advanced features can be difficult to master, but once you do, it’s a valuable marketing solution that’s worth the investment.

Rating: Price: 4/5 Features: 5/5 Ease of use: 4/5 Customer support: 4.5/5

 

#5 SmartrMail: Seamless Shopify Integration For Email Marketing

Price: Free version available, paid plans start at $19/month

Specifications

SmartrMail offers seamless integration with Shopify, allowing for smooth and efficient operations. This ensures that users can easily manage their e-commerce campaigns through the use of:

• Automated follow-up emails
• Direct email signups

Pros

• Seamless integration with Shopify
• Customizable email templates
• Smart segments for targeted emails to your customers

Cons

• Limited advanced analytics
• May not have the types of features that larger businesses require

SmartrMail is an ideal partner for your Shopify store’s email marketing program. Its easy integration with Shopify, along with automated follow-up emails and direct email signups, offers significant benefits for small companies.

The highlights of this email marketing software include:

• Customizable email templates
• Smart segments for targeted email campaigns
• Affordable pricing, including a free version

While it may not contain a lot of advanced analytics, it is a viable and affordable option for small to medium-sized businesses.

Rating: Price: 5/5 Features: 3.5/5 Ease of use: 4/5 Customer support: 4.5/5

 

Choosing The Right Email Marketing App For Your Shopify Store

Selecting an email marketing app for your Shopify store is worth spending some time on. You want a product that fits your needs but also one that fits your budget. By doing your research, you should be able to find one that is ideal for your email campaigns.

For smaller businesses, affordability and basic features are going to be important considerations.

Larger businesses might want to look at products that offer advanced analytics and scalability options. Your budget should be viewed in terms of upfront costs as well as recurring costs and then compared to the potential increase in sales that the email marketing tool will achieve.

It is always a good idea to check the ratings and reviews on the Shopify App Store. These will you to evaluate the customer support provided by the app.

Depending on the type of customer support you want – live chat, email, phone, customer forums, etc. – you should be able to find a product that works for you.

Finally, the best email marketing app for your Shopify store should meet your unique needs, assist in achieving your marketing objectives, and fit your budget.

A suitable Shopify email app can vastly improve your email marketing, creating a stronger connection with your customers and increasing your sales. With so many Shopify email marketing apps available, it’s important to choose the one that best fits your business needs.

 

Frequently Asked Questions

Does Shopify allow email marketing?

Yes, Shopify allows email marketing and there are many tools that can help you integrate this feature. You can create, send, automate, and track email campaigns directly from your Shopify dashboard without any coding knowledge.

Is Klaviyo best for Shopify?

Technically on our list, it’s the second best overall. That’s because it is expensive. But you do get what you pay for. Klaviyo offers seamless integration, powerful segmentation, and user-friendly features. Its unique visual email builder and advanced automation make it ideal for larger businesses.

What email should you use for Shopify?

There are a number of different email providers like G Suite, Rackspace, Zoho Mail, and Microsoft Outlook that all work with Shopify. Be sure to verify your domain and create a custom email address in your chosen email hosting service and then get started.

Are there free email marketing apps available for Shopify stores?

There are a number of free email marketing apps for your Shopify store, such as Shopify Email and Omnisend’s free plan for beginners. It is often very easy to start with free options and then grow from there.

Do all email marketing apps offer automation features?

Most email marketing apps offer automation features, but the number of features they offer can vary depending on the app. Some email apps, like Omnisend and ActiveCampaign, offer more advanced automation capabilities for larger companies, while others, like Shopify Email, may have more basic features for newcomers to email marketing.

 

Best Shopify Email Marketing Solution: Final Thoughts

Choosing the right email marketing app for your Shopify store is an important decision that can significantly impact your business’s success. Omnisend’s comprehensive marketing automation capabilities, Klaviyo’s all-in-one platform, and Shopify Email’s user-friendly interface for small businesses all provide different features for different business needs.

Remember, spending the most money on an email marketing app is not necessarily going to bring you the most success. You need to find one that fits your business needs and isn’t unnecessarily complicated. This will help you connect with your customers, and ultimately drive sales.