Search engine optimization is a huge mystery.
Even the “experts” really have no idea what Google actually wants.
But there are a bunch of basic things everyone can agree on.
And the best SEO apps for Shopify help you get those basics right.
In doing so, they give your site the best possible chance at ranking well on Google.
And that means more traffic and more revenue. We’ve got no time to lose!
Top 5 Shopify SEO Apps At A Glance
Your online store’s success depends on how easy it is for visitors to find it. The best Shopify SEO apps are the tools needed to boost those search engine rankings.
Here are the best of the best, with a selection of SEO apps that excel in various categories. We will have more detailed info on each app below.
- Best Overall: SEO Booster
- Best for WordPress Blogs: Yoast SEO
- Best for Image Optimization: Hextom Bulk Image Edit & SEO
- Best for Speed Enhancement: AVADA SEO Suite
- Best for Managing SEO Effectively: Plug In SEO
Contents
- 1 Top 5 Shopify SEO Apps At A Glance
- 2 Choosing The Right Shopify SEO App For Your Needs
- 3 Best SEO Apps For Shopify: Final Thoughts
You can find all of these apps in the Shopify App Store, offering a range of features and benefits for your Shopify website. You might be wondering why Yoast is listed there as the best tool for WordPress blogs, when the article is about Shopify.
Well, one solution for starting a blog on Shopify is to use WordPress on a subdomain. WordPress is much more powerful than Shopify’s blogging system, so this has obvious advantages. But it also complicates things.
Nevertheless, it made sense to list the best option for WordPress. Plus, Yoast is also available in the Shopify app store.
From optimizing page speed to creating structured sitemaps, and enhancing SEO through smart use of AI, they offer all of the expected features and more.
Some of these tools offer free features too, enabling store owners to access advanced SEO optimization tools on a tight budget. Let’s take a look at some of the unique offerings of each app.
#1: Booster SEO (Best Overall)
Price
The basic plan is free, but it has limited features. You will most likely want either the ‘Pro’ plan at $39 per month or the ‘Premium’ plan at $69 per month.
Features
- Comprehensive SEO optimization features, including an effective SEO optimizer
- One-click image SEO
- Fixes broken links
- URL shortening suggestions
Pros
- All-in-one SEO solution
- One-click image optimization
- Integration with review apps
- Plans for expanded local SEO functionality
Cons
- The extensive range of features can be overwhelming to new users
- Some users feel the cost is too high
- App requires you to leave a review before you can use it
Having an SEO tool that does multiple tasks can really save you time and hassle. Booster SEO acts as a multipurpose tool that takes the places of several different apps.
It optimizes key factors preferred by Google, integrates with a variety of review apps, and has plans for expanded local SEO functionality. I was impressed by its one-click image optimization and the ability to fix broken links in one click.
One of the factors that makes this app so exceptional is the customer service. Many users have written reviews praising the company’s responsiveness in tackling any issues. They also laud the app’s effectiveness in improving SEO ratings.
Booster SEO is a phenomenal all-around solution for boosting your website’s visibility on search engines, while also helping you to keep your site healthy and error-free.
Rating
- Features: 5/5
- Ease of Use: 4.5/5
- Customer Service: 4.8/5
- Value for Money: 4.7/5
#2: Yoast SEO: Best For WordPress Blogs
Price
This app costs $19 per month for the Shopify version. A free trial is available for 14 days. The WordPress version is free for the basic functionality (sufficient for most people) and $99 per month for the premium version.
Features
- Comprehensive SEO optimization features
- Keyword optimization feature
- Readability checks in 19 languages
- Google Search Console integration
Pros
- Comprehensive optimization features
- User-friendly interface
- Regular updates and customer support
- Access to Yoast Academy for SEO courses
Cons
- The premium version for WordPress is pricey, though you do get a lot for your money
- Advanced features may be too detailed for a lot of users
If you have hosted WordPress blogs in the past, then you already know the name. Yoast SEO is a plugin that is renowned for its comprehensive optimization features and user-friendly interface.
There are numerous ways to use this app, from optimizing keyword usage to monitoring keyword search volume on Google. Some of the key features of Yoast SEO include:
- Keyword optimization
- Readability checks in 19 languages
- Integration with Google Search Console, offering content insights and full control over site breadcrumbs
Yoast SEO is the one tool that you need to ensure that your site is optimized for search engines and easily readable by your audience. Its ability to help you manage your meta tags effectively is also very helpful.
However, what truly makes Yoast SEO so unique are its advanced functionalities. Included in the package are such features as internal linking suggestions, a redirect manager, support for synonyms, related keywords optimization, and structured data addition.
When you combine this with text link counters, SEO workouts, and educational pointers, it should come as no surprise that Yoast SEO is a leading tool for WordPress blog users.
The premium version for WordPress is priced at $99 per year, which seems high for an SEO tool. But it is actually a substantial bargain. It even offers AI-generated SEO titles and meta descriptions, and gives you access to Yoast Academy for SEO courses.
Rating
- Features: 4.8/5
- Ease of Use: 4.5/5
- Customer Service: 4.7/5
- Value for Money: 4.3/5
#3: Hextom Bulk Image Edit & SEO: Best For Image Optimization
Price
The ‘Starter’ plan is free, the ‘Basic’ plan is $9.99 per month, the ‘Professional’ plan is $19.99 per month, and the ‘Advanced’ plan is $49.99 per month. The main difference in the more expensive plans is that you get more image edits and backups are saved for longer.
Features
- Bulk image editing
- Enhanced SEO features such as optimized alt text addition
- Automation and daily scheduling tools
Pros
- Efficient bulk image editing
- SEO-enhancing features
- Automation and daily scheduling
- Reduces website loading times
Cons
- The abundance of features may be too much for inexperienced users
- Some complaints about customer service, though the overall consensus is that it is quite good
- Some users wished there was a way to preview images before finalizing a watermark, since there is no way to undo it after
Bulk Image Edit by Hextom is the clear leader in image optimization for Shopify. This app makes image editing and optimization easy and quick, without cutting corners. It also provides SEO-enhancing capabilities, such as:
- optimized alt text addition
- image compression
- file renaming
- automation
Google image search can help improve your Google search rankings and features like efficient bulk editing and automation can reduce the number of duties you have to do on a daily basis.
What really impressed us about Bulk Image Edit was:
- Its reliability in improving website load times, which can assist with SEO and user experience
- The user-friendly interface which is ideal for new users
- The availability of tutorial videos to train you and your staff
If you’re in the market for a top-notch image optimizer, Hextom’s Bulk Image Edit is the choice of a lot of Shopify users right now.
Rating
- Features: 4.8/5
- Ease of Use: 4.7/5
- Customer Service: 4.6/5
- Value for Money: 4.9/5
#4: AVADA SEO Suite: Best For Speed
Price
Free basic plan, with two paid tiers at $34.95 and $99 per month.
Features
- Instant page speed and score booster
- Image optimization
- Advanced SEO audit
Pros
- Boosts page speed and score
- Advanced SEO tool to analyze and correct products, collections, blog posts, and more
- Customer support that gets a lot of positive reviews
Cons
- The learning curve can be steep for beginners to SEO
- There are reports of compatibility issues with certain Shopify themes
- While the app excels for site speed, its features in other areas are not quite as extensive as some of the other apps listed here
If your goal is to increase your site’s speed, then AVADA SEO should be your first choice. This app offers the following features:
- Instant page speed and score booster
- Image optimization
- Smart speed technologies
- Automated SEO audit for products, collections, blog posts, and more
- Detection and redirection of broken links
Even though this particular tool has a lot of features, it’s good to know that it won’t cheat you when it comes to customer support. This app has earned praise for its responsiveness and helpfulness in resolving SEO inquiries.
This helps to make AVADA SEO the leader in speed enhancement and quality customer service. With a product rating of 4.9, it’s obvious that users find the app effective in improving site speed and SEO rankings as well.
Rating
- Features: 5/5
- Ease of Use: 4.7/5
- Customer Service: 4.9/5
- Value for Money: 4.8/5
#5: Plug In SEO: The Go-To For Managing SEO Effectively
Price
Plug-In SEO costs $29.99 per month for small stores (up to 200 pages), $49.99 per month for medium stores (up to 2000 pages), and $79.99 per month for large stores with more than 2000 pages.
Features
- User-friendly SEO management tools
- Easy setup and automation
- Customer service is available to help with your issues
Pros
- User-friendly SEO management features
- Easy setup and automation capabilities
- Excellent customer service
Cons
- Some automated SEO suggestions are not as effective as personalized SEO strategies
- There are some reports of dissatisfaction with customer service, though most report a positive experience
- There’s a risk of over-optimization if you apply all suggestions without considering the unique context of your store, which could hurt your SEO efforts, instead of helping them
- There are some reports of issues with integration and compatibility with other apps or certain themes
When it comes to search engine optimization management, Plug-In SEO stands out among the rest. This app optimizes websites for search engines, analyzes SEO issues, and provides actionable recommendations.
The user-friendly installation and navigation make SEO management extremely easy, and you can always get free advice and assistance with SEO issues that you might have.
On the downside, some users have reported delays in customer service response. These reports are a small minority, though. Overall reviews of customer service are positive. In general, long-term user satisfaction is high, with many reports of improved website rankings on Google Search.
Rating
- Features: 4.7/5
- Ease of Use: 4.8/5
- Customer Service: 4.5/5
- Value for Money: 4.7/5
Choosing The Right Shopify SEO App For Your Needs
Which SEO app is best for your Shopify store will depend on several factors. Some Shopify SEO apps offer a range of pricing and features that make them attractive to businesses with a small budget or limited inventory.
Other apps are designed more for storefronts that are already established and have money to spend. In either case, you should consider the app’s user-friendliness and whether it can cater to your particular needs and existing skill set.
It is always worth reading user reviews to determine an app’s credibility and reliability. After all, you don’t want to be the first one to test out an app on a live site.
By evaluating the number of downloads and customer reviews, you will be better able to see if an app is going to work for your needs. You may even get real-life information on how improved organic traffic and search engine rankings have helped other users.
In order to find the ideal Shopify SEO app for you, you want to dig in and make sure any app you consider aligns with your needs, fits your budget, and can assist in achieving your SEO objectives. By taking your time and doing your research, you can make an informed choice.
Best SEO Apps For Shopify: Final Thoughts
The right Shopify SEO app can truly enhance your site’s visibility and rankings in search engines. Whether you need an all-in-one solution, a tool specifically for WordPress blogs, image optimization, speed enhancement, or managing your SEO, you should have no problem finding a Shopify SEO app that suits you among the 5 best SEO apps for Shopify listed above.
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