Abandoned Carts are missed opportunities.
Recovering just a tiny fraction of them can mean a nice boost to your bottom line.
But the best Shopify apps for abandoned cart recovery can do much more than that.
They can help you recover a good chunk of your abandoned carts.
And that can mean a big boost to your bottom line.
Keep reading for a rundown of the best abandoned cart recovery apps available for Shopify, along with detailed reviews of each one. We’ll also go over everything else you need to know about shopping cart recovery.
Best Shopify Apps For Abandoned Carts Summary
Here is a quick list of the top apps for recovering abandoned carts in a Shopify store. You will find detailed reviews for each app further below.
- Best Budget App: Care Cart Cartly Abandoned Cart Recovery
- Best Automated Abandoned Cart Recovery: PushDaddy WhatsApp Live Chat
- Best Free App: FaviCart Abandonment Protector
- Best Live Cart Activity Tracking: Amplified: Email And Abandon Cart
- Best Cart Recovery With Omni-Channel Marketing: Hextom WhatsApp SMS & Push
- Best App With Personalized Popups: PushOwl Web Push
- Best Multi-Store Support & Third Party Integration: CK: WhatsApp Chat & Abandoned
Contents
- 1 Best Shopify Apps For Abandoned Carts Summary
- 2 Importance Of Abandoned Cart Recovery
- 3 Criteria For Choosing The Right App
- 4 Best Shopify Abandoned Cart Apps
- 4.1 Best Budget App: Care Cart Cartly Abandoned Cart Recovery
- 4.2 Best Automated Abandoned Cart Recovery: PushDaddy WhatsApp Live Chat
- 4.3 Best Free App: FaviCart Abandonment Protector
- 4.4 Best Live Cart Activity Tracking: Amplified: Email And Abandon Cart
- 4.5 Best Cart Recovery With Omni-Channel Marketing: Hextom WhatsApp SMS & Push
- 4.6 Best App With Personalized Popups: PushOwl Web Push
- 4.7 Best Multi-Store Support & Third Party Integration: CK: WhatsApp Chat & Abandoned
- 5 Strategies For Cart Recovery
- 6 Advanced App Features To Maximize Cart Recovery
- 7 Optimize Checkout And Post-Purchase Experience
- 8 Case Study Of Successful Cart Recovery
- 9 Best Abandoned Cart Recovery Apps For Shopify: Final Thoughts
Importance Of Abandoned Cart Recovery
As an online merchant, you know firsthand the frustration of seeing customers abandon their shopping carts. But it does not have to end there. You can get them back. Here’s why it’s critical to refocus your efforts on recovery.
Statistics On Abandoned Carts
The cart abandonment rate is an eye-opening figure for any eCommerce business. Studies show that around 69.99% of shopping carts are abandoned before the purchase is completed.
This signifies that nearly seven out of ten shoppers leave your store without finalizing their order, which directly impacts your revenue potential. I don’t remember the specific figures from my store, but I do remember that more carts were abandoned than turned into sales.
Potential Revenue From Recovered Carts
Recovered carts are a goldmine for your eCommerce store. By reclaiming even a fraction of these abandoned carts, you increase your bottom line.
Imagine if, with an effective abandoned cart app, you could convert only 10% of those lost sales back. That could mean a significant surge in your revenue, depending on the average order value and the conversion rate of your recovery efforts.
In other words, it is very much worth it to do what you can to recover those abandoned carts. But you want to make sure you get the right app to help you out. Let’s take a look at the criteria that are most important in an abandoned cart app.
Criteria For Choosing The Right App
When you’re on the hunt for the ideal Shopify app to address abandoned carts, you’ll want to consider several crucial factors.
- Key Features: First up, identify the features that align with your store’s needs. Look for automated email sending capabilities, options for push notifications, and the ability to create personalized discounts and exit-intent popups. These tools are your allies in enticing customers back to their carts.
- User Experience: An app should be straightforward, allowing you to navigate with ease and set up campaigns without confusion. A user-friendly interface saves you time and minimizes frustration.
- Cost-Effectiveness: Your budget matters. Check if there is a free trial available to test the app, and compare subscription plans. Remember, the cheapest option isn’t always the most cost-effective in the long run.
- Customer Support: Should any issues arise, responsive and helpful support can make a world of difference. An app with a reputation for excellent customer service ensures you get help when you need it.
- Customization: Since your brand is unique, look for apps that offer customizable templates so you can maintain your store’s aesthetic.
Consider these factors carefully to select an app that not only recovers abandoned carts, but also aligns with your online store’s goals, fits your budget, and enhances your customers’ experience.
Best Shopify Abandoned Cart Apps
The 7 apps below are the best options for abandoned carts. Most are paid apps that have a free trial, but one is completely free. Naturally, that one is more basic. But not everyone needs a ton of features, or has the budget for them.
Best Budget App: Care Cart Cartly Abandoned Cart Recovery
Care Cart’s Cartly Abandoned Cart Recovery app is a budget-friendly app for abandoned cart recovery. It also lets Shopify merchants try out a 14-day trial period, so you can check out the app’s advanced features. The free package offers basic support with unlimited subscribers and web push notifications.
This app also tracks all your carts and checkouts, and initiates orders by sending web push notifications or emails. It also provides a feature that lets your customers use a Spin-A-Wheel discount or Black Friday and Cyber Monday (or other events) discount coupons.
Thousands of happy Shopify merchants have been super-impressed with the Cartly Abandoned Cart Recovery app’s ability to boost their sales. They found features like importing past abandoned carts super useful.
Aside from being easy to install, this app also has a super responsive customer care team and their live chat feature also helps solve problems easily.
Pros
- Affordable
- Easy to install
- Gives detailed reports on total carts, failed checkouts, and recovered carts, etc
- Great lead collection through email popups
- Excellent customer support
Cons
- Lacks email templates
- Input boxes are buggy sometimes
Best Automated Abandoned Cart Recovery: PushDaddy WhatsApp Live Chat
PushDaddy WhatsApp and Live Chat app is easy to use and ideal for merchants looking to integrate it with WhatsApp. It lets you automate several marketing efforts like abandoned cart recovery, order confirmation, email, and also various social media notifications (Instagram/Facebook messenger, etc.)
Many merchants reported increased sales with the PushDaddy app. Almost 42,000 Shopify merchants have installed this app to reduce abandoned carts and directly solve their customers’ queries through live chat or WhatsApp. It is especially great for merchants looking for direct interaction with customers.
PushDaddy is also easy to customize to your specific business needs and it makes it super easy to automate marketing tasks such as cart recovery, order confirmation, and tracking updates. It also lets you add FAQs so customers can quickly get answers to common questions.
The best part is that PushDaddy offers a free version aside from a one-time lifetime fee, making it perfect for merchants just starting on Shopify.
Pros
- Allows abandoned cart recovery through WhatsApp, email, or SMS
- Easy, one-minute installation
- Supports multiple operators for improved customer support
- Increases conversions by saving time on cart recovery and order confirmation
Cons
- The customer rep team is slow to respond
- Too many pop-ups
Best Free App: FaviCart Abandonment Protector
If you are looking for a free app for abandoned cart recovery, go for the FaviCart Abandonment Protector. It does not have all the same functions as other apps, but if you just need something barebones and don’t have the budget for a paid app, this one is your best bet.
This app notifies the customer about their abandoned cart in the browser’s title bar and brings back customers who have toggled to another tab or site. The plug-and-play app is not only free but also easy to install and use.
Pros
- Free
- Customizable
- Plug-and-play; easy to install
Cons
- Has more limited functionality than paid apps
Best Live Cart Activity Tracking: Amplified: Email And Abandon Cart
Shopify merchants love Amplified for its live cart tracking feature. You can see what items are added to the cart, the cart’s value, the customer’s location, and more.
Amplified has helped thousands of merchants boost sales by reducing abandoned carts. It helps create interesting email and SMS campaigns so you can engage positively with your customers. It is great for reaching out to customers at the right time to boost sales without spending tons of money on ads.
Amplified lets you automate SMS and email campaigns for welcome and abandoned cart flows. It has over 80 email templates for you to choose from, so you can quickly set up your campaign.
The advanced email editor ensures that you can quickly create email campaigns with ease. To ensure relevance to your customers, you can also personalize segments of content. Moreover, it is easy to integrate with various other apps.
Pros
- Reliable abandoned cart service to recover lost sales
- Easy interface
- Several features that are lacking in other similar apps
- Excellent customer support
Cons
- The app charges based on the number of contacts in your database and not on sales recovered
- It asks for a review before you have even used the app
Best Cart Recovery With Omni-Channel Marketing: Hextom WhatsApp SMS & Push
The Hextom app is a great way to boost sales thanks not only to its abandoned cart recovery feature, but also to other features like abandoned browser recovery, back-in-stock and price-drop notifications, and detailed analytics reports.
The app also uses smart algorithms to make sure it sends emails to subscribers without any duplicates. It is easy to automate, integrate, and customize based on your customers and business. With Web Push, SMS, and WhatsApp, Hextom allows you the flexibility to create multiple-channel campaigns.
Hextom Cart Recovery offers a free plan for basic membership features including customizable pop-ups, WhatsApp and Web Push campaigns, etc. For $15 a month, you can take advantage of the full feature set, along with the abandoned cart and abandoned browser features.
Pros
- Great interface
- Fairly easy to use
- Loads of exciting sales-generating features
- Flexible due to Push and SMS options
- Free and paid options
Cons
- No option to import or migrate current Push subscribers and subscribers from Shopify
- Customer service could be better
Best App With Personalized Popups: PushOwl Web Push
PushOwl Web Push lets you recover abandoned carts just by switching on an automated sequence. It has a native opt-in feature that lets your anonymous store visitors become your loyal customers without them having to their enter personal details like email, etc. It does so by sending them personalized notifications. The app also works across various browsers, devices, and platforms.
Say goodbye to lost sales with friendly checkout reminders. PushOwl also strategically delivers messages to nudge customers to complete their orders. The app also helps you understand your customers’ buying preferences and track your web push marketing efforts with ease.
Pros
- User-friendly interface
- Easy to use
- Targeted web push notifications
- Personalized pop-up messages
- Lets you set up campaigns months in advance
- Exceptional customer support
Cons
- Does not work on iOS
- Inaccurate reporting; they attribute all sales to their app
Best Multi-Store Support & Third Party Integration: CK: WhatsApp Chat & Abandoned
Carthike’s WhatsApp and Abandoned Cart app lets you recover abandoned carts and boost your sales. It is great for messaging customers who have abandoned their carts directly on their WhatsApp.
The app also supports multiple stores and integrates easily with third-party tools. This makes it cost-efficient. Hundreds of merchants have reported significant recovery rates with this app.
Pros
- Significant abandoned recovery rates
- Affordable plans starting from $10 a month
- Automated shipping alerts
- Integrates with 3rd-party review apps like Loox review
- Multiple agent support
- Easy, one-click setup
- Excellent customer support
Cons
- Lacks example templates and some other advanced features
Strategies For Cart Recovery
Successful cart recovery hinges on timely and personalized communication with your customers. The goal is to entice them back to complete their purchases using strategic engagement. Here are the strategies you should implement (with the help of an app) to get those customers back to finish their checkout.
Leverage Emails For Re-engagement
Emails are a cornerstone of cart recovery efforts. For example, personalized emails can significantly increase the chances of customers returning to their carts.
Tools like the apps above help you set up automated workflows that send reminders and offers to entice shoppers back. It’s also effective to include items left in the cart within these emails to remind users what they’re missing out on. A discount code can be the final lure.
Incorporate SMS And Push Notifications
SMS and push notifications provide a more immediate way to reach out to potential customers. With an SMS marketing strategy, you can send quick, personalized messages that encourage customers to act fast.
When I was running my stores, this was not yet a common strategy, so it is not something I ever did. But I can definitely see the value in reaching customers more quickly and directly than email. You just need to make sure you don’t get pushy and end up annoying your customers.
Consider using an app that enables you to recover abandoned carts with SMS and push alerts, delivering timely prompts and discounts directly to your customer’s devices.
Enhance Engagement with Live Chat And Messenger
Live chat options, including the use of chatbots on platforms like WhatsApp and Messenger, create a more dynamic interaction with your customers.
Implementing chat features included in many abandoned cart apps can help answer customer queries in real-time, thus reducing cart abandonment rates. An engaging conversation through these mediums can reassure customers and guide them towards completing their purchases.
Advanced App Features To Maximize Cart Recovery
Abandoned cart recovery is essential for your Shopify store’s success. To really boost your sales, leverage these targeted advanced features that tap into customer behavior and preferences.
Personalization And Segmentation
By understanding your customers’ browsing and purchasing habits, you can tailor your recovery messages to match their interests. Personalization means addressing customers by name, recommending products based on past interactions, and creating email content that resonates with their previous behavior on your site.
Effective segmentation involves categorizing customers based on their activity levels, purchase history, and other relevant criteria to send them more relevant recovery emails.
Discounts And Incentives
Offering discount codes or special incentives can be the nudge your customers need to complete their purchases. A well-timed discount sent to a customer who has abandoned a cart can be a potent tool. Incentives aren’t just limited to money off; think free shipping, bonus loyalty points, or even a complimentary gift with their purchase.
AI-Driven Automation And Analytics
Invest in AI-driven tools for smarter automation of your recovery efforts. These systems can analyze large volumes of data, predicting the best times to send emails or push notifications to maximize open rates and conversions.
Furthermore, detailed analytics enable you to measure the effectiveness of different strategies and refine your approach for even better results. For example, AI systems can track the success rates of different discount codes and incentives to determine which are most compelling for your customers.
By using these advanced features, your store can provide a more dynamic and responsive shopping experience that not only recovers lost sales but also builds customer loyalty.
Optimize Checkout And Post-Purchase Experience
Improving your checkout process and crafting a strategic post-purchase communication flow are critical in reducing cart abandonment and increasing your revenue. Through a seamless checkout experience and targeted exit-intent strategies, you can significantly enhance your conversion rates.
Streamline The Checkout Process
To streamline the checkout process, consider integrating apps that allow for a quicker, more efficient checkout experience. Apps that offer one-click checkout solutions reduce the time and effort required by your customers to complete their purchases, directly impacting your store’s conversion rates.
Moreover, providing multiple payment options can cater to different preferences and help prevent cart abandonment.
- Simplify Forms: Condense necessary information and autosave customer data for future purchases.
- Transparent Costs: Ensure all costs, including shipping and taxes, are visible early in the process to avoid surprises.
Use Exit-Intent Popups And Email Templates
When customers decide to leave your checkout page, exit-intent popups can serve as a second chance to hold their attention. By offering timely discount codes or reminding them of the items they’re leaving behind, you create an opportunity to recover potentially lost sales.
If you are not sure how to create popups like this, there are plenty of apps that will do it for you. Read our article one the best Shopify apps for popups for a rundown of the best options in the Shopify app store.
Email templates come into play after a customer has abandoned their checkout. Customizable and automated emails can encourage customers to return to their carts with incentives or remind them of the products they considered. An effective email strategy keeps your store at the forefront of their minds.
Case Study Of Successful Cart Recovery
If you are still not sure it is worth the effort to try and recover abandoned carts, nothing can be more motivating than reading just how successful these strategies can be. Few things offer a better return on your investment, both in terms of time spent and money spent.
Fashion Nova’s Abandoned Cart Recovery Strategy
Fashion Nova is a US-based fast fashion retail company known for its trendy clothing and accessories for women. As an e-commerce giant, Fashion Nova faces the common challenge of cart abandonment, where shoppers add items to their online cart but leave the site without completing the purchase.
Like many online retailers, Fashion Nova was experiencing a significant number of abandoned carts, which resulted in potential revenue loss. The company needed an effective strategy to encourage customers to return to their carts and complete their purchases.
To address this issue, Fashion Nova implemented a comprehensive abandoned cart recovery strategy that included the following key components:
1. Email Remarketing
Fashion Nova set up an automated email sequence to reach out to customers who abandoned their carts.
The first email was sent within a few hours of abandonment, reminding the customer of their incomplete purchase and showcasing the items left in the cart. Subsequent emails included discount offers and urgency triggers, such as limited stock notifications.
2. Retargeting Ads
The company also used retargeting ads on social media platforms and the Google Display Network. These ads were targeted at individuals who had visited the Fashion Nova site and left without making a purchase, reminding them of the items they were interested in.
3. Checkout Optimization
To prevent future cart abandonment, Fashion Nova optimized their checkout process by reducing the number of steps, offering multiple payment options, and providing clear and upfront information about shipping costs and delivery times.
4. Mobile Optimization
With a significant portion of traffic coming from mobile devices, Fashion Nova made sure that their mobile site was user-friendly and that the checkout process was optimized for mobile users.
Results
The abandoned cart recovery strategy yielded impressive results for Fashion Nova.
- Email Remarketing: The email campaign achieved an open rate of over 30% and a click-through rate of 9%, which is above the industry average. The emails directly contributed to a recovery rate of 6% of abandoned carts.
- Retargeting Ads: The retargeting ads had a conversion rate of 8%, bringing back customers who were initially hesitant to complete their purchases.
- Overall Revenue Increase: The combined efforts of the abandoned cart recovery strategy led to a 15% increase in overall sales for Fashion Nova.
- Checkout Optimization: The streamlined checkout process resulted in a 20% reduction in cart abandonment rates.
- Customer Experience: The improved customer experience on mobile devices contributed to a 25% increase in mobile conversions.
You’ll find that by employing the right tactics and tools, such as intuitive reminders, rescue emails, and timely incentives, it’s possible to win back those on-the-fence customers and recover lost revenue.
Best Abandoned Cart Recovery Apps For Shopify: Final Thoughts
Abandoned carts pose a significant challenge for your Shopify store, representing a considerable amount of potential revenue that’s not being realized. No matter how well you optimize your store for conversions, you will get abandoned carts.
In fact, for every completed purchase, you will have several carts left without checking out. Of course, especially high abandonment rates could signal underlying issues, such as unexpected costs or a complex checkout process.
You’ll want to fix any such issues first. But even with the ideal checkout process, abandoned carts will continue. So you’ll want to find a Shopify app aimed at cart recovery to help reclaim some of that lost revenue.
These apps engage customers who have left items in their carts with reminders and incentives, encouraging them to return and complete their purchases. The apps bring features like automated emails, push notifications, and discount codes to entice customers back to your store.
Taking action against cart abandonment is more than just a nice improvement. It’s a necessity for the health and growth of your eCommerce business. Few things give you as immediate a boost in sales for as low a cost.
Remember, each cart recovered is a sale made. Don’t miss out on the chance to boost your revenue with the right Shopify abandoned cart app.
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